To reduce management and repair costs on their houses, many homeowners are seeking to learn skills and do it themselves. The DIY craze has led to an increase in sales for hardware retail stores. But there is one store in particular that is seeing more than average sales, Ace Hardware.
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A little history
The company has humble beginnings, starting as a simple hardware store in Illinois, the United States, in 1924. The retail store has grown, especially over the Word War II period to become one of the largest hardware retail stores not only in the United States but also in the world.
The company created a subsidiary, Ace International that has expanded its quality services and products across the waters. It now has a presence in Asia, Latin America, the Caribbean, and the Middle East.
The company has now over 5,000 stores in 60 countries.
If you have noticed, Ace Hardware stores are located just a few minutes from residential zones and neighborhoods. Coincidence? By no means! Ace Hardware has strategically located itself. A resident would always consider the nearest retailer in the area. And that is the case with Ace Hardware. It also gives residents a chance to simply walk to the hardware store instead of having to jump into the car.
The leader in customer service
In the current market, most of the retail hardware stores produce more or less the same products. And if you also consider the price, they are within the same range. So, what would make you go to Ace Hardware and not to any of the other hardware stores in your area?
The difference is in customer service. Every customer/client who walks in needs to feel cherished. Once you arrive, the staff are immediately there to help you. You feel as you are a king/queen, with subjects ready to help you with your every need. As a result, the company has won several awards in the same category from J.D. Power and Associates and has also been recognized by Businessweek.
This subtle difference means that Ace Hardware leaves a lasting impression on every customer. And just like that, a walk-in becomes a repeat client.
A local presence
While they do maintain the same products in most of their stores, Ace Hardware acknowledges the opportunity of partnering with local companies and their products. You will find locally produced and known products in certain zone stores. This makes them resonate more with the locals and get an extra customer or two through their doors.